Atlas Airlines
An airline company that aims to help customers find comfortable and affordable airfares.
During the User Interface Design course at RMIT University, I created a brand identity and user interface design for Atlas Airlines’ responsive website.
Capabilities
UI Design, Responsive web design, Brand identity, Design system, User flows, Usability testing and iteration, Affinity mapping, Prototyping
Sector
Travel
Tools
Figma, Miro, Illustrator, After Effects
A Fresh and Modern Airline
My objective was to design a website and brand for the modern day globe trotter and comfort seeker, with simplicity and friendliness at the forefront. Atlas Airlines’ brand identity is shaped by their core values – trustworthy, simple, economical and approachable.
Brand Identity
The logo incorporates the letter ‘A’ for Atlas, a circular shape representing the globe, the front of an aeroplane, and the shape of an aeroplane window.
The colour palette’s bright green is vibrant and energetic, capturing the optimism and excitement of travelling. This is contrasted against a dark navy, which adds sophistication and professionalism, instilling trust and safety in the brand.
Photography captures the people and places experienced when travelling, in a way that is natural, fun and emotive, to connect with the consumer.
The Design System
The design system is simple and consistent, providing users with a cohesive experience that is easy to navigate and understand. The component library is made up of buttons, colours, cards, form fields, icons, text styles, and grid spacing.
All Resolutions
The interface design effortlessly adapts to mobile, tablet, and desktop screen sizes for an optimal user experience.
Project completed in 2023 during the User Interface Design course at RMIT University.
Selected work
The Four “M”s
Moving to Mars
NLC Rebrand
Schroders TV